Sterizon wiZit

Sterizon wiZit is a small, portable, wireless handheld Wi-Fi device for in-house and field marketing electronic customer data collection for Tradeshow,Enterprise and store-front businesses such as Restaurants, Spas, Salons, Retail Shops & Outlets, , Hotels, etc. for improving customer satisfaction, increasing customer retention and growing customer loyalty. The Wizit is an extremely flexible device to be configured and to capture real time information at the point of interest.The wiZit handheld replaces all your in-store or mail-in customer opt-in forms, paper signup sheets, comment cards, phone surveys etc. with a fully electronic in-store, one-stop solution for:

• Building Customer Email and Contact Lists for Direct Marketing
• Collecting Guest Satisfaction Surveys, Feedback and Polls
• Increase Brand Awareness in Social Media with Twitter
• Growing Loyalty & Rewards Club Memberships with points tracking
• Coupon Validation and Redemption
• Offering Customer Referral Programs and much more.

 

Your business can select from our multiple product offerings you can configure the Wizit to fit your unique marketing strategy and goals needs.Sterizon wiZit is your answer for simple, quick, effective and efficient in-store or on-the-go collection of customer information.

No matter what your purpose is for collecting your guest information: Contact or Prospect or Lead or Visitor databases at Trade Shows, Conferences, Meetings etc Guest Surveys for understanding Customer Satisfaction or improving Customer Service Mobile Clubs for SMS Marketing EClubs or Mailing Lists or Birthday Clubs or Exclusive Member Clubs for your Email Marketing Increase Twitter Followers for Social Web Marketing Use in conjunction with experiential marketing Guerilla Marketing Word of Mouth Marketing Brand Ambassadors

• Stylish, Portable, Sturdy, Wireless Wi-Fi device.
• LCD Screen with 256K Colors and backlight for use under any lighting conditions.
• Complete QWERTY keyboard with backlight for ease of typing with both hands.
• Flip open design to protect screen and keyboard.
• Ultra light, go-anywhere design weighs less than 6 ounces and measures 3.5" L x 2.5" W x 1.0" H.
• Rechargeable lithium-ion battery provides approximately up to 3 hours of continuous use.
• Includes AC adapter.
• Requires Wi-Fi Internet Connection. Connects to wireless 802.11b or g networks.
• Requires Annual Subscription for use.

• Customer data collection at the business location while customer is waiting for service.
• Target right customers at the right place at the right time.
• Significantly increase customer response rates and data quality.
• Zero footprint deployment. No equipment to own. Requires no POS integration.
• Information collected is securely transmitted in real-time to remote data center. The data is not stored locally on the device.
• All information is kept confidential and can only be viewed by the business owner.
• Highly customizable data collection forms, fields, titles, banners and page flows.
• Single Page or Multi Page data collection forms.
• Context sensitive help and smart keys for easier data entry.
• Integrates with popular Email Marketing Providers for building Subscriber Lists.

Most valuable asset of any business is its customers. For majority of the consumer facing businesses (like restaurants, hotels, hair saloons, auto service etc), customers walk in every day for service and walk out of the door after the service. Businesses always want to see their customers come back for more service and businesses want to constantly evaluate what their customers think about their service. A satisfied customer almost always bound to come back and give more business. Also, a satisfied customer is the best spokesperson for a business and with his/her word of mouth can bring in a lot of new business. Your business always want to bring in new customers, but at the same time need to retain their existing customers in order to grow a loyal customer base and the revenues.

• Building a list of customers visiting your business location gives the business ability to directly communicate and stay in constant contact with the customer. Customer signup information can be used in electronic (email and SMS and twitter) and traditional marketing campaigns like newsletters, new product offers, coupons and other promotions to entice the customer to come back.
• Collecting the feedback of customers visiting the business location gives the business the ability to gauge its service quality and act up on it to improve customer satisfaction.
• Collecting customer surveys and opinions gives the businesses to evaluate cross-sell/up-sell opportunities and/or launch of new products/services and/or in the business expansion to new areas.
• Collecting customer information for loyalty and rewards programs helps the business build mutually rewarding relationship with customer.
• Analyzing customer data based on age, sex, geographical area, coupon redemption rates, visit frequency etc, and use that information to grow the business in the right direction.

There are lots of fragmented solutions in the market, and the most pre-dominant way business collect their customer information are:

• Paper forms have fixed set of collection fields like (first name, last name etc), and need to be printed up-front and are very hard to change.
• No validation can be performed on these paper based forms for invalid entries or missing required fields etc. Customer's hand writing may be illegible.
• The paper forms need to be collected, stored, organized and manually entered into a computer or other system to be able to use it meaningfully, which is not only time consuming and cost-ineffective but is also error-prone.
• Improper discarding of the customer information on these paper forms could lead to abuse and privacy issues.
• Take home and mail-in data collection and survey forms lack the effectiveness, as the customer may not remember or be motivated to fill out the form and mail it in. The mail-in collection forms are costly and the business needs to pick up the mailing costs.
• Paper based forms are not environmentally friendly.

• Is used only for conducting surveys.
• Requires customer to call a particular number to answer the survey questions. The phone number to call is usually printed on the customer receipt.
• Customer may not remember or be willing to fill out the survey once he/she leaves the business location. Even if the customer remembers, he/she needs to retain the receipt with the survey phone number properly.
• Customer feedback may not be accurate if they take more than 24 hours to respond to the survey.
• It's a lengthy and costly process for the business

• Requires the businesses to have web presence, and proper setup to capture customer signup's and surveys online.
• Customer must be informed about the website and requires customer to remember to go online and signup or take a survey. With life on the fast lane, this is the last thing on customer's mind.
• Suffers from the same drawbacks as Phone based solution.
• Costly solution for small and medium sized businesses to have and to maintain a customer retention program online.

None of these solutions in the market today effectively solve the problem of building customer lists while the customer is at the business location and you have their fullest attention and the customer has his/her thoughts about your business services fresh in mind to be able to provide an instant feedback.

The Sterizon wiZit device will provide significant improvement over the solutions that are in use today. It has the following advantages:

• Uses a handheld, wireless, portable, sturdy, pocket sized Wi-Fi device with rechargeable battery as the customer data collection unit. This makes it easier to deliver the device directly to the customer at his/her current spot at the business location (like say the dining table at the restaurant where the customer is sitting).
• The device has full QWERTY keyboard and backlight, which makes it easier for the customer to enter data like name, address, email, mobile numbers etc.
• Business location customized data collection fields (like first name, last name, date of birth etc) are delivered to the device over the internet. This makes it easy for the business owner to change or adjust the fields based on his/her changing business needs over time.
• The data entered is immediately validated up on submission by the customer, and the data validation feedback is immediately provided to the customer to take action and re-submit the form.
• The data is transmitted real-time securely over the internet and is stored in a safe and secure remote data centers for further processing or analysis.
• The collected data is made available online through a secure Web Portal almost instantly to the business owners for their analysis and actions like running promotional campaigns on customer lists etc.
• The same device will be used to deliver business location specific Customer Signup Forms, Survey Forms, Loyalty Program Signup forms, coupon validations and any other customized questionnaires that a business would like to use (like Patient information form at the Doctor's location).
• This will produce much higher response rates from the Customer as it's done while the customer is at the business location.
• The customer information collected by this device is sterile and accurate as data validation is done immediately up-on customer submitting the forms.
• The customer feedback received by this device will be more accurate as the customer thoughts are fresh on the kind of service provided at the business location.
• Most consumer facing businesses already provide Wi-Fi and/or have internet connectivity through Cable or DSL. This invention uses the existing Wi-Fi technology to receive and send data over the internet.

The wiZit device works as follows:

• Customer visits your place of business for services offered by your business.
• Anytime during the customer visit (like while the customer is waiting for service or during customer checkout process etc), the business representative requests the customer to sign-up with the business to join email or SMS list for future promotions, events, discounts etc. and/or take a survey on their experience of the current visit and/or signup for any rewards program etc. For fast food, fast casual and retail outlets, setting up a kiosk with the Sterizon wiZit device with proper "Call for Action" signs will get the customer attention.
• Customer keys in their information into the device and submits the form.
• Data entered is validated for correctness and if invalid (say bad email address or invalid zip code or invalid date etc), feedback is provided on the device screen for the Customer to see and take action to correct the appropriate fields and resubmit the form.
• Once the data is valid, it is securely transmitted to the remote data centers for storage.
• A confirmation and/or thank you response is rendered to the screen for the customer to see.
• All the data collected using the Sterizon wiZit device is made available to the business owner through an online web portal. The business owner or authorized business user can use the online web portal at his or her convenience to analyze customer signup information and survey etc., and use that information in other optional modules offered by web portal like email or sms campaigns, loyalty tracking and management, coupon generation and management etc.