Along with managing the positive factors of Social Media in Business, it is also pivotal to manage the negative influences. With the search engines providing easy access to a wealth of information about individuals and companies, your reputation is infinitely more difficult to manage than ever before. One up-happy and negative message or a post can have an extended long term repercussions to you online reputation. These kind of down beaten messages travel faster than the good ones. Companies large and small see the challenges while 15 Points sees the opportunity. 15 Points has years of experience helping control and diffuse dangerous comments and search engine listings through the development and implementation of an integrated online reputation management (15 Points ORM) program.