15Points Public Relations (PR)

Social media presents a wide array of risks and opportunities and the stakes are high. PR professionals can reach their audience in new, appealing ways. But alternatively, it is quite possible that a small slip-up it can have an ensuing backlash and an extended repercussions. 15 Points PR platform solves this problem by providing its customers with the tools and information necessary to approach social media in an informed and appropriate manner and accomplish positive results. 15 Points Public Relations (PR) is a critical aspect of any successful search marketing strategy. 15 Points proactively works with in-house or agency PR professionals to optimize existing PR collateral for optimal search engine visibility. 15 Points SEM PR campaign elements may include optimization and promotion of press releases, syndicated articles, FAQs and more.

Monitoring and Analysis
Monitoring and Analysis is an integral part of a PR strategy. Generally it takes many days for news to travel and spread in traditional media. But through social media channels, news can travel in a matter of hours- reputations can literally be made or broken overnight. 15Point users obtain near real-time coverage of news sources including the Blogosphere, alerting you when your brand or issue is be¬ing discussed in the social media space the moment it happens.

Social Media Outreach & Distribution
Social media represents a new opportunity in PR to reach their target audience and optimize the retention of their intended message. With 15 Points PR and with its wide bloggers database, customers are armed with in-depth profiles on the most influential bloggers online to ensure they are approaching the Blogo¬sphere appropriately to accomplish positive results. In case of Public Relations, moving from a process of one-way communication to one that is more interactive could be a big step. 15 Points PR will guide you on the online news and press release distribution service & provides tools to help users take advantage of social media. 15 Points PR can also help in simplifying the production of RSS feeds and podcasts, and clients can enjoy the benefits of embedded social media functions such as comments, Trackbacks, and links to media sharing sites.

With its viral, informal and unedited for¬mat, it will continue to grow and change and present new opportunities for both public relations and traditional journalists. The integration of social media into the overall media landscape represents a new challenge on Public Relations. 15 Points PR has positioned its customers to be at the forefront of this new technology by providing them with the tools they need to understand and interact with social media. 15 Points PR will help optimize your Public Relations by integrating your social media efforts and ensuring your success in today’s new media landscape.