15points Strategic Consulting
While 15 Points has fine-tuned their product and service offerings over the years to increase efficiency and minimize cost, each and every company has a specific set of objectives and associated goals, budgets and timelines. 15 Points provides consulting services to ensure every need is met. Our Strategic consulting includes research, analysis, recommendations for various social web connector and diplomat programs which includes Social Persona account management, promotions, e-marketing programs, managing blogs and RSS feeds, email newsletters, online public relations, electronic surveys and Webinars. Whether validating a new business opportunity or implementing and managing a new e-marketing program, 15 Points is your one-stop shop.
15 Points Social Web Marketing Strategy
Social media is about sharing the content and is part of a larger participation trend. We have a complete platform to listen, share, learn, and engage – both inside your company, and with your customers across the entire social web. Users of social media share a lot more than just their views and opinions. If you are part of social media, one can also ways find who you are through the information found in your blog, profile, your friends and fans posts, your followers, your affiliation, your downloads, favorites, views, votes and links. From all of these user actions, you can measure what's important, what ideas are gaining ground and who, or what, is having the biggest impact on your, or your client’s brand. We at 15 Points will help you identify the best practice suited best for your business and institutionalize the idea.
15 Points PACT helps customers implement a successful SSM, the strategy we follow is
“Purpose – Audience – Contents – Tools - Sustain”, addressing the 4 questions of ‘PACT’ model for each customer lays out the strategic plan for SWM implementation.
- What is the Purpose?
- Who is the Audience?
- What are the Contents?
- What is the tool?
- How do you sustain?
A New Beginning…
If there’s one thing that’s constant in this digital era, it’s change. Every 12 to 18 months the social media landscape expands. New channels with novel and amazing ideas seem to join the existing mature formats that only started to dot the horizon a few months earlier.
As we begin a new decade, the lines have truly blurred between the mainstream sources that we have years of knowledge and digital landscape that is more dynamic. As the changes happen so fast and the generation that grew up with the web enters adulthood, measuring social media impact will continue to become even more complex and challenging.
It is so encouraging to see more companies looking more seriously at the challenges and opportunities of social media participation. It is always indispensable to understand that social media is not a destination, but rather an indication of consumer behaviors aided by technology. Successful social web marketing is like a puzzle, where you need to fit the best tool with a consistently good content, latest technology and a transparent mindset, to attain great results. We at 15 Points with our PACT/S Strategy will help you fit the puzzle together with all ease and excellence.
Let’s get started…
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